Empowering Masterclass set to inspire and uplift next generation of beauty digital content creators

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29 September 2021, will see a line-up of South Africa’s top personalities and influencers set the scene for the launch of NIVEA®’s 2021 Skinfluencers search with a FREE online Masterclass. From 6pm, aspiring skin and beauty enthusiasts will be glued to their digital devices to get top skincare and content creation tips from the pros, with the event being hosted by well-known digital content creator, voice-over artist and TV/Radio presenter, Pamela Mtanga.

Pamela will be joined by a formidable, influential panel including the likes of Lungile Thabethe, Mpoomy Ledwaba and Nadia Jaftha, who will be sharing their personal influencer journeys, including their triumphs and challenges. They will reveal valuable insights and advice to equip aspiring influencers with the building blocks needed to grow their online presence and community engagement, developing their personal brand and working successfully with brands to become commercially viable. They will be joined by brand representative, Sinenhlanhla Mambi. Over and above this, consumers have the opportunity to glean helpful insights on how to create their best entries into the NIVEA® Skinfluencer 2021 search opening on the 30th of September.

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”Taking advantage of the digital space is so important especially considering the global shift and expedited growth of the online community. The most important lesson for me is being able to develop content that can cut through the noise because the digital space is highly competitive. This Masterclass and the NIVEA® Skinfluencer competition are paving the way for quality skincare and beauty content by South African influencers though the empowerment of women in Africa to tell our unique stories to the world,” said Pamela Ntanga.

The countrywide search for ten emerging digital influencers who will pave the way for others in the industry by being named NIVEA® Skinfluencers 2021, will see the aspiring digital influencers win a total of R1 million in prizes, while also embarking on a year’s journey with the brand to hone their talents, learn from industry insiders and start an amazing career. To further boost their online skills, the winners will participate in exclusive online tutorials to assist them with becoming a professional digital influencer, as well as receiving professional recording and digital equipment, and a digital editing programme subscription valued at thousands of rands.

“With consumers going through unprecedented times, in 2020 we were excited to launch the NIVEA® Skinfluencer initiative to uplift, care for and empower women by helping them launch a career in the influencer market. A Skinfluencer is a social media content creator who has special interests in skincare and beauty and has a passion for products that help their skin feel healthy and radiant, which ultimately boosts confidence. Any South African identifying as a female can enter the competition no matter their skin type or age – as long as they are over 18. We just encourage you to let your inner beauty shine through and embrace what makes you, YOU,” says NIVEA® Marketing Manager, Mpume Ngwenya.

Previous winner from the 2020 NIVEA® Skinfluencer Competition, 32-year-old operations manager, Ofentse Lekwane, reflected on her take-outs from this past year. “Being chosen as one of the top 10 Skinfluencers in 2020 gave me the opportunity to bring diversity into the beauty space and share my skin challenges and debunk myths about albinism. It has been so rewarding to be part of a movement that redefines societal beauty standards. The knowledge I have gained from my 12-month journey with NIVEA® has been beyond anything I could have imagined. Among other things, I learnt to appreciate and believe in the power of my voice to authentically connect with my audience by simply being human and sharing that I too have skincare drama that I have to deal with while chasing my goals and ambitions to be seen and recognised for who I am. The insights I have gained about the business side of being a digital content creator and how to maintain consistency will be invaluable as I forge ahead to make this a full-time career,” said Lekwane.

The NIVEA® Skinfluencer search entries will open on the 30th of September 2021 and close on the 21st of October 2021. To enter the NIVEA® Skinfluencer competition, visit www.NIVEA®skinfluencer.co.za, click on the “Enter now“ button, upload your entry video and wait for your submission link to be shared within 24 hours. Once your link has been generated, upload your branded NIVEA® video on your social media pages and tag @niveaskinfluencer (Instagram) and NIVEASA (Facebook) accompanied by the hashtags #NIVEASkinfluencer21 #UpliftCareEmpower before the closing date on the 21st of October 2021. To book your seat for the FREE NIVEA® Masterclass, visit www.niveaskinfluencer.co.za and tune in on 29 September at 18:00.