PUMA x SELECT Stories: The Business Of Visual Art

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

This month, PUMA will be teaming up with some of the hottest creative talent South Africa has to offer. The latest installment of their SELECT Stories at the PUMA Select Courtyard in Braamfontein will begin at 1pm sharp on Saturday 16 March. This couch Q&A session is a chance to get up close and personal with illustrator Russell Abrahams (aka Yay Abe), Brent Black of Spaza Studio as well as renowned photographer Austin Malema and finally, tattoo artist Ethel Laka.

Yay Abe hails from Cape Town and is known for his vibrant colors and stylized illustrations. After taking part in the Design Indaba Emerging Creatives programme in 2014, he has since gone on to pull off successful collabs with brands like Burger King.

Brent Black runs Spaza Studio where he works as an illustrator, designer and all-round creative. His contemporary, urban aesthetic shone through in his work for the local project “012 TCG”, a trading card game by 112 of Gauteng’s finest to illustrate Jozi stalwarts.

Austin Malema is fast becoming one of the most in-demand photographers in South Africa. His transition from being a videographer on South African telenovela The Queen , to positioning himself as a full time-photographer - the co-founder of photography agency Pixel Kollective is strategically positioning himself for more editorial and advertising work at the current moment. .

Ethel Laka is one of very few black South African female tattoo artists and her speciality includes images of nature and natural beings. She specialized in painting,drawing, sculpture & design.

Enter the PUMA Select Courtyard through the PUMA store on De Korte Street in Braamfontein. Sign up to the PUMA Select database for free entrance here

The event is operating on a first come, first served basis as space is limited. Right of Admission is reserved. Follow @PUMASouthAfrica on Instagram and Twitter for updates.